Chivita "Style N' Sips" Video Series
Designed to celebrate the joy of Chivita’s drinks through stylish, light-hearted content, the series aimed to increase brand visibility and engagement, resonating across social media platforms in Nigeria and Africa.
Chivita’s “Style N’ Sips” video series set out to shake things up by merging culture, conversation, and cocktails into an experience that would bring the brand closer to its audience.
Innovative Influencer Integration, Precision-Driven Content, and Agile Performance Marketing
By blending everyday themes, local relevance, and lively conversation, the series generated buzz and genuine audience connections, cementing Chivita’s position as a culturally attuned, fun-loving brand.
Authentic Storytelling Meets Social Media Flair: Chivita “Style N’ Sips” is not your average video series. We crafted episodes around trending topics and relatable themes—from “Boys Will Be Boys” to “Classic Elegance”—that would draw in diverse viewers. Each episode was a lively mix of style, humor, and real talk, designed to connect emotionally with viewers and position Chivita as a fun, refreshing, and accessible brand.
Influencer-Driven Amplification: To make sure we didn’t just reach audiences but also sparked conversations, we partnered with a diverse lineup of influencers like Elozonam, Akin Faminu, and Jay On Air. Each brought their own flair, voice, and loyal followers to the table. This wasn’t just about using their reach but making them part of the story, ensuring authentic content that viewers would love and share organically.
Multi-Platform Content Explosion: The series was strategically rolled out across Instagram, Facebook, and YouTube, with each platform playing a unique role. Instagram was our engagement hub, where rapid interactions like comments, likes, and shares drove buzz. Facebook served as the reach multiplier, tapping into broader audiences, while YouTube offered a space for longer, more immersive content, maximizing watch time and viewer retention. Paid promotion ensured we hit key audience segments at peak times, while organic growth allowed the content to flourish naturally among fans.
The campaign drove impressive engagement, built community, and reinforced Chivita’s reputation as a brand that understands and celebrates its audience. This case study underscores our ability to transform brands into cultural moments that matter.
