Chivita 2.0 Campaign – "What's Your Chivita?"
The “What’s Your Chivita?” campaign aimed to transform consumers into storytellers, using a network of influencers to anchor and amplify their experiences with Chivita products.
The campaign focused on creating a community-driven narrative, where each consumer’s story became a part of the brand’s larger story.
Empowering Consumers Through Influencer-Led Content and User-Generated Stories
The “What’s Your Chivita?” campaign successfully gave consumers a voice, using influencers to spark and anchor their stories.
Influencer-Driven Narratives: The campaign strategically partnered with various influencers like Dianne Russet, Elozonam, and Teminikan, who integrated Chivita into their daily lives, creating authentic, relatable stories. Each influencer shared their personal experiences with Chivita, encouraging their followers to share their own using the #WhatsYourChivita hashtag, building a genuine connection between the brand and its audience.
User-Generated Content (UGC): By inviting consumers to share their Chivita moments, the campaign created a rich tapestry of user-generated content that resonated with a broad audience. The influencers acted as catalysts, driving engagement and participation, which resulted in a diverse array of content showcasing Chivita’s relevance in different contexts, from family gatherings to personal refreshment moments.
Content Marketing for Deeper Engagement: To maintain momentum and deepen engagement, we produced complementary content sand social media updates highlighting top user stories and influencer interactions. This contents kept the conversation alive and added layers to the campaign narrative, reinforcing Chivita’s brand message across various touchpoints.
This campaign demonstrates our expertise in leveraging influencer marketing, UGC, and content marketing to create impactful, consumer-centric campaigns that drive engagement and build brand equity.
