Chivita "12 Days of Christmas" Campaign
The “12 Days of Christmas” campaign for Chivita was a vibrant and festive initiative aimed at boosting brand engagement, awareness, and driving business impact during the holiday season.
This integrated campaign combined influencer-led Instagram Live sessions with a user-generated content challenge to foster deeper connections with Chivita’s audience and increase product visibility and sales.
Driving Brand Engagement and Sales Through Influencer-Led Instagram Live Sessions and User-Generated Content Challenges
This strategy created a dynamic, interactive experience that built a strong emotional connection with the audience, reinforcing Chivita’s position as a trusted and beloved brand during the holiday season.
Instagram Live Grotto Fiesta: Hosted by popular influencer Jay On Air, the Instagram Live sessions were designed to captivate the audience with interactive games, giveaways, and lively conversations. Guest appearances by influencers like Elozonam, Eki, Emeneks, Akin Faminu, and Noble Igwe further amplified the campaign’s reach and excitement.
This strategy not only attracted a significant number of viewers but also fostered a sense of community and brand loyalty. Early bird viewers were rewarded with product packs, and participants had the chance to win Christmas hampers, driving immediate interest in Chivita products and increasing product trial rates.
Chivita Pajamas Challenge: Running concurrently with the Instagram Live sessions, the Pajamas Challenge encouraged followers to share festive photos or videos with their loved ones enjoying Chivita products, using hashtags #mychivitachristmas and #everyonehasachivita.
This user-generated content strategy created a ripple effect, amplifying Chivita’s presence across social media and directly contributing to an increase in product sales as more people shared their Chivita experiences.
The “12 Days of Christmas” campaign for Chivita successfully combined influencer marketing and user-generated content to drive brand engagement, visibility, and business growth in Nigeria. The strategic use of dynamic content, engaging influencers, and creative challenges resulted in substantial increases across key metrics, reinforcing Chivita’s market presence and driving consumer loyalty and sales.
