Picture this: It’s Nigerian Marketing Award Night and we’ve submitted some of our iconic campaigns for the year. The atmosphere was electric, filled with equal parts excitement and nerves
The team arrived one after the other, and showed up looking cool because we were sure of the hard work we’ve put into those campaigns we submitted. And then there was our boss, Daniel, strutting in with a sleek suit that screamed “winner.”
But let’s address that suit choice—why was he showing off his chest? Did he forget his shirt or something? 👀
Our confidence in our campaigns winning at least one award was unshakable. I mean, some of us were already planning how we would capture the perfect victory moment on video. Low key, though, my expectations were low for the awards—not because I doubted our work, but, well, let’s just say I’m still recovering from the Grammys heartbreak when Tyla won Best African Artist Performance.
But hey, my team carried the optimism I needed.
Finally, the moment came—the highlight of the night. “The nominees for Best Use of Social Media are…”
Check the video below for the full suspense because when the winner was announced—Chivita—our table erupted!
You can hear our boss’ “Let’s go!!” chant, over and over that radiates pure joy
Many might not understand the excitement, but for us, this award is validation. I vividly remember the chaos of pulling off campaigns that had to be creative, engaging, and timely. I’d know—I wrote countless captions and churned out content that went through endless rounds of feedback. The entire team worked overtime to ensure that social media was not just part of the campaign but the heart of it.
We got the award! And we were very sure we were going to.
You might wanna ask: What would have happened if we didn’t win? I’ll guess we’ll never know.
