Content Development and Social Media Management for Prudential Zenith Life Insurance
To enhance Prudential Zenith Life Insurance’s digital presence, our agency crafted a dynamic content strategy centered around humanising this brand.
This approach aimed to engage audiences, and convey insurance benefits in relatable and entertaining formats, boosting brand affinity and engagement rates.
Blending Humor, Relevance, and Relatability to Capture Audience Attention
This approach reinforced the brand’s relevance in the Nigerian and African markets, leveraging creative storytelling and platform-specific tactics to drive higher engagement and visibility.
Content Development with a Human Touch:
We developed a series of short, engaging Reels that blend humor, everyday office scenarios, and relatable moments, aligning with the lifestyle of Nigerian and African audiences. From quirky workplace humor (“When your new boss follows you on social media”) to practical advice (“Smart Savings Hacks”), each Reel was designed to resonate with viewers and keep the brand top of mind.
Consistent Posting and Platform-Specific Strategy: Focused on a consistent posting schedule, we leveraged platform specific algorithm by tapping into trending formats and challenges. Short form videos were optimized for both organic discovery and engagement, ensuring they remained visible in key feeds. This included varying themes such as insurance education, lifestyle tips, and humorous skits that tied back to Prudential Zenith’s core messaging.
Employee-Inspired Engagement:
By integrating staff as content faces, we created a friendly, approachable vibe for Prudential Zenith, making the brand feel accessible and trustworthy. The content frequently featured team members and real-life office dynamics, building authenticity and connection with the audience.
Our approach for Prudential Zenith Life Insurance centered on making insurance easy to understand and accessible by creating engaging, relatable content that demystifies complex concepts. Through humor, everyday scenarios, and practical tips, we positioned Prudential Zenith as a brand that understands its audience’s needs and speaks their language.
